Many people ask me to define public relations (PR) and wonder why I am going to school for it. These are fair questions and I will attempt to answer them as simply as I can. (Photo: Niuton May | Flickr) The Public Relations Society of America (PRSA) defines it as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Hello everyone, Thank you for checking out my site. I recently moved to this domain in order to set up a site about myself. I actually started this site as a class project for my COMM 327 (New Media Campaigns) class at Loyola Chicago, but I want to use this site as more than a class project. My hope is that any content I post here will serve as both interesting and informative. Whether it’s just an “ah ha” moment, something to make you laugh, […]
(Image courtesy of wikimedia.org) This may be how you sometimes feel when trying to get yourself heard over the Web. Don’t worry, I’m right there with you. More often, as technology progresses, we find our society becoming more and more involved online. Everything is being done online now from scheduling tasks, to research, to catching up on the things your friends have been doing lately. With so much engagement happening online, it’s no wonder that public relations has to adapt. So what are tactics that […]