What is search engine optimization (SEO)?

I often get asked, “What is SEO?” What you may find interesting is that a year ago I honestly had no clue. In January of 2015 I took a class at Loyola University Chicago called new media campaigns, which was my introduction to setting up my own website and learning the basics for SEO. This class is what spurred my interest into the world of SEO, how it contributes to public relations (as explained by Darby), and everything else it entails. Since I often get asked to […]