Social media streaming: Meerkat and Periscope

Meerkat. If you haven’t heard about it by now, then that is about to change. What image comes to mind? Possibly the African animal that is featured to the left of this text. However, there is a new social medium called Meerkat in town. It is a social media app and it’s been hyped by the media due to Twitter hindering the app’s function of posting links to their streams over the 140-character social medium. Even more interesting is that Twitter has now announced their own […]

Explaining public relations: A student perspective on PR

Many people ask me to define public relations (PR) and wonder why I am going to school for it. These are fair questions and I will attempt to answer them as simply as I can. (Photo:  Niuton May | Flickr) The Public Relations Society of America (PRSA) defines it as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Mobile payments: Apple Pay, Google Wallet or other?

There is no need to bring your wallet and no need to grab that money clip. Still think that plastic is the way to go? Leave it all next to your pre-ripped jeans because they may be a bit outdated. The wave of the future is upon us and it is time to get with the program, or is it? Pushing mobile payments are the tech companies. Which are incorporating the system into your next smart phone upgrade. Samsung is reportedly working on their own […]

Search your feelings

(Image courtesy of wikimedia.org) This may be how you sometimes feel when trying to get yourself heard over the Web. Don’t worry, I’m right there with you. More often, as technology progresses, we find our society becoming more and more involved online. Everything is being done online now from scheduling tasks, to research, to catching up on the things your friends have been doing lately. With so much engagement happening online, it’s no wonder that public relations has to adapt. So what are tactics that […]